How utmSnap Works

Build clean campaign links in seconds, right in your browser.

Three steps

  1. Add your web address

    Paste the page you want people to visit, for example your landing page or a blog post.

  2. Say where the link will go

    Fill in the source (where you will post it), the medium (the kind of channel) and the campaign name. Quick presets fill in the common ones for you.

  3. Copy your link

    The finished link appears as you type. Press Copy link and paste it into your email, ad or post.

Not sure what to type? Read the UTM parameters guide and the UTM naming convention.

What you see on the screen

As you type, the Live preview shows your finished link, split into its parts and coloured so you can see which words are the source, the medium and the campaign. Your presets sit in a row above the fields, so a name you use often is one click away.

It all happens in your browser

utmSnap builds each link on your own screen. There is no account to create and nothing to install. Your presets and your draft are saved in this browser, so they are there when you come back. Read more on the privacy page.

Solo or Team

Solo

  • Build a link in seconds
  • No rules to set up
  • Your own presets

Team

  • Approved names for source, medium and campaign
  • Strict mode stops links that break the rules, and Warn mode flags them
  • Share your rules with one link

Switch between them at the top of the page. Each one keeps its own work, and switching never clears anything.

In Team mode you set the approved names once. In Strict mode utmSnap stops any link that uses a name outside the list. In Warn mode it flags the link and lets you decide. To share your rules, send one invite link. It carries your sources, mediums, campaigns, presets and the mode.

Questions people ask

Do I need an account?

No. There is nothing to sign up for and nothing to install.

Where is my work saved?

In this browser. Solo and Team each keep their own saved work, and one never reads the other.

What is the difference between Strict and Warn?

Strict stops a link that uses a name outside your approved list. Warn flags that link and lets you decide.

Ready to build a link?

It takes a few seconds, and the links you build never leave your browser.

Open the builder

We count visits and clicks. We never track you or see the links you build. Your work is saved in this browser only.